Alex is JLF Group’s Director of Development, leading the company’s residential development portfolio and strategic growth initiatives.
Since joining JLF in 2012, Alex has held a number of roles across the business. Notably between 2016 and 2023, she negotiated the acquisition of more than 2,000 residential lots across Melbourne and led JLF’s expansion into South Australia, establishing Adelaide as a key market for the Group. Today, she oversees the delivery of 300+ residential lots annually.
Outside JLF, Alex is a Director of the Magic Moments Foundation, where she also leads the Foundation’s national operations. She also heads the Melbourne Basket Brigade, growing the charity’s annual Christmas program fourfold to now provide food and gifts to around 3,000 Melbourne families each year.
Alex previously served 5 years as Chair of the Urban Land Institute (ULI) Melbourne and on ULI Australia’s National Executive Committee, contributing to real estate industry priorities including housing attainability and sustainability.
Mitchell Scale is the National Acquisitions Manager at JLF, with over 10 years’ experience across land acquisition, development and investment strategy. Mitchell and his team are responsible for identifying and securing land opportunities in high-growth area across Australia.
Mitchell holds a Bachelor of Business, majoring in Real Estate and Property Development. Based on the Gold Coast, Mitchell enjoys an active lifestyle with interests including golf, surfing and Australian Rules Football.
James has bought, sold and developed more than 2,000 properties and spent more than 20,000 hours of his time helping to build and implement strategies for Custodian clients.
With a portfolio of thirteen properties personally, you wouldn’t guess that he was once saddled with debts of more than $100,000.
A lawyer and accountant by trade, James has been Managing Director of the JLF Group of Companies since 2020.
James is the chairman of Toogoolawa Schools Ltd, a not for profit school for youth at risk that was started in 1991.
Based at our Head Office on the Gold Coast and can be contacted via phone and email.
Dora McBain
Chief Financial Controller
John Fitzgerald
CEO
John Fitzgerald is one of the most renowned and respected Australian property investment experts with over 40 years’ experience in residential and commercial real estate, property development and property investment.
He is also a self-made man. After completing high school at 17 years of age, John hitchhiked from Melbourne to the Gold Coast with only $200 in his pocket. He started working in real estate and quickly mastered the art of building wealth with a sustainable strategy that simply works. By 25, he owned over $1 million in net property assets.
He has used the same wealth-building strategy to develop a multi-million dollar business,sharing his knowledge and skills with everyday Australians.
He wrote a book called the 7 Steps to Wealth – now in its 8th edition – highlighting the strategy and simplifying what seems so complicated to most of us, showing all Australians that they can, in fact, build a wealth of their own.
John has personally bought, sold and developed over 20,000 properties and has an extensive residential and commercial investment portfolio.
John doesn’t just invest in land, he also invests in people. He is the chairman and founding benefactor of Toogoolawa Children’s Home Ltd, which has fostered over 1,600youth at risk or wards of the state. He also established and runs a unique school for boys who have learning and behavior problems that make them no longer welcome in mainstream schools.
The reason why John does what he does is simply that school.